haku: @indexterm PRODUCT MARKETING / yhteensä: 44
viite: 6 / 44
| Tekijä: | Swami, S. Khairnar, P. |
| Otsikko: | Diffusion of products with limited supply and known expiration date |
| Lehti: | Marketing Letters
2003 : VOL 14:1, p. 33-46 |
| Asiasana: | PRODUCT MARKETING DEMAND DIFFUSION PREDICTION THEORY EMPIRICAL RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | This article introduces a model for diffusion of products of limited quantity. The authors consider the subject of performing arts company. The model in this article is based on product diffusion model by Bass (1969). |
SCIMA