haku: @indexterm PRODUCT MARKETING / yhteensä: 44
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| Tekijä: | Chhajed, D. Kim, K. |
| Otsikko: | The role of inclination and part worth differences across segments in designing a price-descriminating product line |
| Lehti: | International Journal of Research in Marketing
2004 : VOL. 21:3, p. 313-320 |
| Asiasana: | Efficiency Product marketing Quality |
| Vapaa asiasana: | Product line design |
| Kieli: | eng |
| Tiivistelmä: | The paper discusses a product line design problem with multiple quality-type attributes for monopolist who serves multiple customer segments. The authors show that it is possible to get the first best solution for this problem and develop a condition for it. The authors also introduce the notion of inclination of a segment for a given bundle of attributes that measure the customer segment's overall preference for the bundle of attributes that are in the product category. |
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