haku: @indexterm Radio industry / yhteensä: 44
viite: 11 / 44
| Tekijä: | Peacock, J. |
| Otsikko: | RAEL: a unique approach to radio research |
| Lehti: | Admap
2004 : VOL. 39:11, p. 17-19 |
| Asiasana: | Advertising Media research Radio industry |
| Kieli: | eng |
| Tiivistelmä: | The article introduces the Radio ad effectiveness lab (RAEL) and outlines RAEL's programme of research and the rationale behind it. |
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