haku: @indexterm Radio industry / yhteensä: 44
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| Tekijä: | Peacock, J. |
| Otsikko: | How radio ads affect consumers |
| Lehti: | Admap
2004 : VOL. 39:11, p. 20-23 |
| Asiasana: | Advertising Brands Consumer behaviour Radio industry |
| Kieli: | eng |
| Tiivistelmä: | The article discusses how radio ads can strengthen the ties between brands and consumers. Also a comparison to other media channels is examined. |
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