haku: @indexterm Radio industry / yhteensä: 44
viite: 7 / 44
| Tekijä: | White, R. |
| Otsikko: | How to make the most of radio |
| Lehti: | Admap
2005 : VOL. 40:1, p. 14-15 |
| Asiasana: | Advertising Effectiveness Radio industry |
| Kieli: | eng |
| Tiivistelmä: | The article takes a look at the possibilities of using radio advertising medium. It gives some guidelines for using radio and describes desirable creative elements that should be considered in radio ads. |
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