haku: @indexterm Photographic equipment industry / yhteensä: 44
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| Tekijä: | Bettis, R. A. Weeks, D. |
| Otsikko: | Financial returns and strategic interaction : the case of instant photography. *EASTMAN KODAK *POLAROID |
| Lehti: | Strategic Management Journal
1987 : NOV-DEC, VOL. 8:6, p. 549-563 |
| Asiasana: | SHARE VALUATION CORPORATE STRATEGY COMPETITION PHOTOGRAPHIC EQUIPMENT INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | The purpose is to examine the use of shareholder returns to study the impact of complex strategic interactions that involve a sequence of moves by competing firms. Competition in instant photography between Polaroid and Eastman Kodak is used as an example. The results show that shareholder wealth changes can be associated with particular competitive moves such as the introduction of a new camera. These changes also can be associated with overall strategies such as Kodak's entry strategy in instant photography and Polaroid's strategy to defend its position. |
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