haku: @indexterm BUDGETING / yhteensä: 444
viite: 26 / 444
| Tekijä: | |
| Otsikko: | Refining the budget-setting process |
| Lehti: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 25 |
| Asiasana: | Budgeting Finance Communication |
| Kieli: | eng |
| Tiivistelmä: | This is an introductory for two articles on the issue. 'One of the most difficult parts of any marketing manager's role is the development,..., of the communications budget.' |
SCIMA