haku: @indexterm BUDGETING / yhteensä: 444
viite: 24 / 444
| Tekijä: | Farr, A. |
| Otsikko: | Managing advertising as an investment |
| Lehti: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 29-31 |
| Asiasana: | Advertising Finance Budgeting |
| Kieli: | eng |
| Tiivistelmä: | The article proposes a new approach to budget setting, in line with investors' thinking. |
SCIMA