haku: @indexterm BUDGETING / yhteensä: 444
viite: 24 / 444
Tekijä: | Farr, A. |
Otsikko: | Managing advertising as an investment |
Lehti: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 29-31 |
Asiasana: | Advertising Finance Budgeting |
Kieli: | eng |
Tiivistelmä: | The article proposes a new approach to budget setting, in line with investors' thinking. |
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