haku: @indexterm Marketing models / yhteensä: 446
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| Tekijä: | White, R. |
| Otsikko: | Market models and modelling |
| Lehti: | Admap
2004 : SEP, VOL. 39:8 (453), p. 12-13 |
| Asiasana: | communication marketing models models |
| Kieli: | eng |
| Tiivistelmä: | This article explores, how econometrics and other modelling techniques can aid communications planning and evaluation. |
SCIMA