haku: @indexterm marketing models / yhteensä: 446
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| Tekijä: | Weaver, K. |
| Otsikko: | Sausages and modelling advertising |
| Lehti: | Admap
2004 : SEP, VOL. 39:8 (453), p. 46-49 |
| Asiasana: | advertising econometrics marketing models |
| Kieli: | eng |
| Tiivistelmä: | What makes advertising modelling projects successful? This paper provides some guidelines to help buyers and sellers plan and evaluate projects using econometrics. |
SCIMA