haku: @journal_id 1758 / yhteensä: 45
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| Tekijä: | Iacobucci, D. |
| Otsikko: | Commonalities between research methods for consumer science and biblical scholarship |
| Lehti: | Marketing Theory
2001 : VOL. 1:1, p. 109-133 |
| Asiasana: | RESEARCH METHODOLOGY CONSUMERS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This article focuses on the consumption/interpretation of the Bible, which is viewed as a complex, qualitative databank, requiring rigorous methodological tools to attempt the hermeneutical interpretive task. A positivist philosophical approach to Bible study is taken, posing questions like 'What did the original writer intend the audience to understand?' as a precursor to the question 'How do we impart that message today?'. Biblical scholarship is extremely sophisticated, and this article delves into many layers of techniques and rigorous analysis, including word studies, studies of phrases and paragraph structures, and sociological hypotheses about political agendas. |
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