haku: @journal_id 1758 / yhteensä: 45
viite: 14 / 45
| Tekijä: | Murgolo-Poore, M.E. Pitt, L.F. Berthon, P.R. |
| Otsikko: | Three theoretical perspectives on one of marketing´s most fundamantal exchanges : Propositions on personal relationships |
| Lehti: | Marketing Theory
2003 : JUN, VOL 3:2, p. 235-265 |
| Asiasana: | MARKETING THEORIES BEHAVIOURAL SCIENCE |
| Kieli: | eng |
| Tiivistelmä: | The main point of this article is fundamental marketing exchange problem. The article considers the subject from three competing theories of people´s partner seeking behavior. These theories are : social exchange theory, evolutionary psychology and feminist theory. Basing on these theories, the authors make a comparative table of hypotheses. |
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