haku: @indexterm COMPETITIVE STRATEGY / yhteensä: 45
viite: 32 / 45
| Tekijä: | Schlegelmilch, B. B. Ambos, B. |
| Otsikko: | Multi-utility : strategic option in deregulated markets? An empirical assessment using conjoint analysis |
| Lehti: | Journal of Strategic Marketing
2004 : VOL 12:1, p. 57-68 |
| Asiasana: | COMPETITIVE STRATEGY CONJOINT ANALYSIS MARKET ENTRY PUBLIC POLICY |
| Kieli: | eng |
| Tiivistelmä: | This article examines European utility markets. By using conjoint analysis the authors of this article evaluate potential benefits of bundling of various utility services from a consumers´ perspective. |
SCIMA