haku: @indexterm COMPETITIVE STRATEGY / yhteensä: 45
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| Tekijä: | Salavou, H. Baltas, G. Lioukas, S. |
| Otsikko: | Organisational innovation in SMEs - The importance of strategic orientation and competitive structure |
| Lehti: | European Journal of Marketing
2004 : VOL. 38:9-10, p. 1091-1112 |
| Asiasana: | Alliances Competitive strategy Greece Innovation Small and medium-sized enterprises (smes) |
| Kieli: | eng |
| Tiivistelmä: | The study considers determinants of organisational innovation in small to medium-sized enterprises, as expressed by the number of product innovation adoptions. The aim is to identify the importance of strategic orientation and competitive structure. |
SCIMA