haku: @indexterm COMPETITIVE STRATEGY / yhteensä: 45
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| Tekijä: | Thacker, C. Handscombe, B. |
| Otsikko: | Innovation, competitive positioning and industry attractiveness: a tool to assist SMEs |
| Lehti: | Creativity and innovation management
2003 : DEC, VOL. 12:4, p. 230-239 |
| Asiasana: | Competitive strategy Innovation Small and medium-sized enterprises (SMEs) |
| Kieli: | eng |
| Tiivistelmä: | This article describes the development of a method to assist SMEs to identify their position in their markets and offer tips to strategies that could lead to improvements in performance. The data was collected from a 21-item innovation questionnaire completed by managers from 354 SMEs. |
SCIMA