haku: @indexterm COMPETITIVE STRATEGY / yhteensä: 45
viite: 19 / 45
| Tekijä: | Camprubí, Raquel Guia, Jaume Comas, Jordi |
| Otsikko: | Destination networks and induced tourism image |
| Lehti: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:2 p. 47-58 |
| Asiasana: | tourism tourist industry image competitive strategy knowledge management international relations |
| Kieli: | eng |
| Tiivistelmä: | In this paper a conceptual model of the process of creating a tourism destination image is developed. The writers emphasize the importance of the knowledge of tourism images when developing competitive marketing strategies for selected target markets. |
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