haku: @indexterm marketing / yhteensä: 4535
viite: 72 / 4535
Tekijä: | Anker, T. B. Kappel, K. Sandoe, P. |
Otsikko: | The liberating power of commercial marketing |
Lehti: | Journal of Business Ethics
2010 : JUN I, VOL.93:4, p. 519-530 |
Asiasana: | marketing psychology consumer behaviour |
Kieli: | eng |
Tiivistelmä: | Purpose of this paper is to examine the influence of commercial marketing on personal autonomy. The paper shows a positive link between marketing and autonomy and argues that convergent marketing has potential to reinforce autonomous action and the state of being an autonomous person. |
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