haku: @indexterm GROUPS / yhteensä: 458
viite: 160 / 458
| Tekijä: | Bagozzi, R.P. |
| Otsikko: | On the concept of intentional social action in consumer behavior |
| Lehti: | Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 388-396 |
| Asiasana: | CONSUMER BEHAVIOUR GROUPS SOCIAL RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this article is to encourage research on the social aspects of consumer behavior, particularly as found in groups of consumers and manifested through group action. |
SCIMA