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| Tekijä: | Ullrich, J. (et al.) |
| Otsikko: | The identity-matching principle: Corporate and organizational identification in a franchising system |
| Lehti: | British Journal of Management
2007 : MAR, VOL. 18:Special issue, p. S29-S44 |
| Asiasana: | franchising leadership management organizational behaviour employee attitudes groups |
| Kieli: | eng |
| Tiivistelmä: | From the social identity approach perspective, this study deals with corporate (hereafter as: corp.) and organizational identification (here as: org-id. - for 'identification' as: id./ids.) in franchisee organizations. Identity-matching principle (IMP.) is proposed as a heuristic for understanding and predicting the different effects of nested ids. Presented is a study with employees (n=281) matched to managers (n=101). Supporting the IMP., org-id. - but not corp. id. - predicted customer-oriented behaviour (as: beh.) on the level of the local organization, whereas corp. id. - but not org-id. - predicted attitude toward corporate citizenship beh. |
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