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| Tekijä: | Lievens, F. Hoye, G. van Anseel, F. |
| Otsikko: | Organizational identity and employer image: Towards a unifying framework |
| Lehti: | British Journal of Management
2007 : MAR, VOL. 18:Special issue, p. S45-S59 |
| Asiasana: | corporate image organizational behaviour employees groups |
| Vapaa asiasana: | employers identity |
| Kieli: | eng |
| Tiivistelmä: | This study aims at bridging two research streams, that is, the one on organizational identity (here as: org-id.) and the one on employer branding (or employer image, here as: e-img). It is posited to be crucial to examine which factors company outsiders (applicants) and company insiders (employees, as: empls.) associate with a given employer. The instrumental-symbolic framework is used to study factors relating to both e-img. and org-id. of the Belgian Army (here as: A.), using a sample of 258 Army applicants (as: appls.) and another of 179 military empls. It is shown that both instrumental and symbolic perceived image dimensions predict appls.' attraction to the A. |
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