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| Tekijä: | Mostert, N.M. |
| Otsikko: | Diversity of the mind as the key to successful creativity at Unilever |
| Lehti: | Creativity and innovation management
2007 : MAR, VOL. 16:1, p. 93-100 |
| Asiasana: | creativity r&d groups |
| Vapaa asiasana: | Unilever |
| Kieli: | eng |
| Tiivistelmä: | This paper suggests that it is more important for people attending in creativity session to have the ability to think creatively, to have a 'diversity of the mind', than having a larger diversity of people attending. The R&D environment of Unilever has been observed to describe how diversity impacts creativity from a practitioner point of view. |
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