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| Tekijä: | Reiffen, D. |
| Otsikko: | The effect of group size and asymmetries on the incentive to reveal group-specific information |
| Lehti: | Journal of Industrial Economics
2007 : DEC, VOL. 55:4 p. 739-769 |
| Asiasana: | marketing strategy groups |
| Kieli: | eng |
| Tiivistelmä: | In this study the author investigates how firm´s motivation to differentiate their products through the revelation of truthful information about product attributes differs with the width of customer preferences for those attributes. The author illustrates that information tends to be given for large groups, even absent scale economies in producing that specific information. Another significant determinant of products profitability is suggested by the author to be the relative sizes of the groups whose reviews of product quality changes from positively vs. negatively (i.e., the degree of asymmetry) by the information. |
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