haku: @indexterm marketing literature / yhteensä: 46
viite: 20 / 46
| Tekijä: | Chetty, S. K. Hamilton, R. T. |
| Otsikko: | Firm-level determinants of export performance: a meta- analysis. |
| Lehti: | International Marketing Review
1993 : VOL. 10:3, p. 26-34 |
| Asiasana: | RESEARCH EXPORTS MARKETING LITERATURE |
| Kieli: | eng |
| Tiivistelmä: | A review article on the determinants of export performance seeking to extend the pioneering work of Aaby and Slater (1989). Applies the meta-analytic vote-counting method to a set of studies of export performance published during 1978 to 1991. Identifies those elements of Aaby and Slater's "strategic export model" which are significant and provides confidence intervals for the effect size of the most variables. |
SCIMA