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| Tekijä: | Peracchio, L. Meyers-Levy, J. |
| Otsikko: | How ambiguous cropped objects in ad photos can affect product evaluations |
| Lehti: | Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 190-204 |
| Asiasana: | CONSUMER RESEARCH ADVERTISING PHOTOGRAPHY |
| Kieli: | eng |
| Tiivistelmä: | Research in both the consumer and aesthetics literatures suggests that the ambiguity created by a cropped or incomplete object may prompt people to seek closure by supplying the missing part. In turn, this process of resolving the ambiguity can enhance affect. Aplying this notion to advertisements, a study is reported that examines whether and when severe cropping of key objects inads will influence people's product evaluations. |
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