haku: @author Mintzberg, H. / yhteensä: 46
viite: 8 / 46
| Tekijä: | Lampel, J. Mintzberg, H. |
| Otsikko: | Customizing customization (Massenfertigung; Auftragsfertigung) |
| Lehti: | Sloan Management Review
1996 : FALL, VOL. 38:1, p. 21-30 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSPOLITIK, MARKETINGSTRATEGIE, STANDARDISIERUNG, PRODUKTPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | A continuum of strategies shows that while some industries favour customization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing ways. Customization and standardization do not define alternative models of strategic action but, rather, poles of a continuum of real world strategies. Managers need to locate their strategies along the continuum, and the role of management writers is to provide the conceptual tools to make this easier. |
SCIMA