haku: @indexterm Business games / yhteensä: 46
viite: 7 / 46
| Tekijä: | Wu, Changwen |
| Otsikko: | The development of ideas on operation and marketing and balance of game-concurrently talking about tourist enterprises' market decision-making (original in Chinese) |
| Lehti: | Commercial Economy and Management (c)
1997 : 3, p.56-58 |
| Asiasana: | MARKETING MANAGEMENT BUSINESS GAMES GAMES TOURIST INDUSTRY |
| Kieli: | chi |
| Tiivistelmä: | The game theory is to study the conflicts and co-operation between resourceful and rational decision makers. It has been applied to market operation and marketing. The tourist enterprises, for instance, may use the tactics of game for competition between tourist enterprises, game between tourist enterprises and tourist consumers and game among tourist enterprises, tourist consumers and social interests. In the West, the game theory has become a part of the economics as the mainstay. Its mathematical model can be used to quantities and scientifically calculate the various chances of competition in tourist market in order to provide condition for correct decision-making of market operation. |
SCIMA