haku: @author Smith, G. / yhteensä: 46
viite: 16 / 46
| Tekijä: | Smith, G. |
| Otsikko: | Marketing in Latin America |
| Lehti: | Business Week
1998 : FEB 9, VOL. 3548:878, p. 50-54 |
| Asiasana: | ECONOMICS MARKETING LATIN AMERICA |
| Kieli: | eng |
| Tiivistelmä: | Millions of young, hip consumers are on a shopping spree -- and the race is on to grab their attention. At Brazilian supermarket Pao de Acucar, daily grocery specials aren't just advertised in the newspaper. The chain's Internet Web site offers same day delivery of groceries to its growing numbers of cybershoppers. On Argentine beaches, cellular-phone salesmen hawk their wares at booths offering free soft drinks and complimentary salsa lessons. It's all part of Latin America's new shopping spree. |
SCIMA