haku: @author Lynn, M. / yhteensä: 46
viite: 10 / 46
| Tekijä: | Lynn, M. |
| Otsikko: | Service orientation in transitional markets: does it matter? |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:3/4, p. 279-298 |
| Asiasana: | MARKETING SERVICE EUROPE |
| Kieli: | eng |
| Tiivistelmä: | Firms with a strong service orientation -- that is, those whose organizational policies, practices, and procedures support service excellence -- often have a competitive edge in mature Western markets. In transitional economies, however -- such as within the newly opened markets of Central and Eastern Europe -- the impact of service orientation on current and future firm performance is largely unknown. |
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