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| Tekijä: | Cavusgil, S.T. |
| Otsikko: | Extending the reach of e-business |
| Lehti: | Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 24-29 |
| Asiasana: | Globalization Electronic commerce Information technology USA |
| Vapaa asiasana: | e-commerce |
| Kieli: | eng |
| Tiivistelmä: | Technology continues to change the corporate playing field. "We stand at the edge of a era, one in which technology will become even more deeply woven into the fabric of business, society, and our daily lives. As we enter this era, a new technology landscape is emerging...", says Carly Fiorina, chairman, president, and CEO, Hewlett Packard. |
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