haku: @indexterm marketing literature / yhteensä: 46
viite: 13 / 46
| Tekijä: | Tähtinen, Jaana Halinen, Aino |
| Otsikko: | Research on ending exchange relationships: a categorization, assessment and outlook |
| Lehti: | Marketing Theory
2002 : JUN, VOL. 2:2, p. 165-188 |
| Asiasana: | Marketing theory Marketing literature |
| Vapaa asiasana: | Dissolution Exchange relationships Relationship ending Termination |
| Kieli: | eng |
| Tiivistelmä: | The authors review and assesse previous research concerning the ending of exchange relationships. They examine five major issues: the focus of research, its disciplinary background, terminology used, methodological approach and key findings. |
SCIMA