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| Tekijä: | Collinson, E. |
| Otsikko: | Editorial: The Marketing / Entrepreneurship Interface |
| Lehti: | Journal of Marketing Management
2002 : APR, VOL. 18:3-4, p. 337-340 |
| Asiasana: | MARKETING MARKETING LITERATURE ENTERPRISE ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | This edition includes a collection of articles by the author's fellow researchers working together as part of a Special Interest Group (SIG) dedicated to research at the Marketing / Entrepreneurship Interface. The author commences by giving those new to the research of this group a very brief history of its origins, development and current situation. The Marketing/ Entrepreneurship Interface SIG emerged from the two very distinct disciplines of Marketing and Entrepreneurship respectively. Both disciplines had long and well developed research paths in their own right. However, researchers working in these two fields recognized that there were many areas of commonality and convergence between the two subject areas. |
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