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| Tekijä: | Hirschkorn, J. |
| Otsikko: | Corporate Social Responsibility: Care in the community |
| Lehti: | Accountancy
2002 : JUN, VOL. 129:1306, p. 38-39 |
| Asiasana: | CORPORATE RESPONSIBILITY CORPORATE SOCIAL PLANS ANALYTICAL REVIEW POLICY SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | The author of the article states that corporate social responsibility is grabbing the attention of companies worldwide as they realize it makes business sense, and the world a better place. The author also states that until relatively recently, the very term corporate social responsibility (CSR) would have been regarded as something of an oxymoron. The point of being in business was to take money, with little regard to the social and environmental cost. But over the last decade, the issue has steadily climbed up the corporate agenda, acquiring growing urgency as the global community becomes increasingly disillusioned with the effects industry and commerce have on the world we live in. The paper considers the following subjects: integrated policy, the measure of success. |
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