haku: @journal_id 4482 / yhteensä: 46
viite: 19 / 46
| Tekijä: | Oliva, R. A. |
| Otsikko: | Business Web: Discovering Price Discovery |
| Lehti: | Marketing Management
2001 : DEC-NOV, 4, p. 46-49 |
| Asiasana: | PRICES PRICING INFORMATION TECHNOLOGY INTERNET |
| Kieli: | eng |
| Tiivistelmä: | The game is unavoidable, but know when and when not to play. New price discovery mechanisms for buyers and sellers to arrive at a price are unfolding all over the "Business Web". The short-and long- term impacts of experiments such as online dynamic bidding - carefully controlled reverse auctions - are yet to be seen. But anyone navigating b2b e-business markets had better tune in. In many cases, buyers and sellers are enjoying a more efficient, effective, and complete marketplace if a buyer needs a well defined product or service, but hasn't investigated, qualified, and negotiated with all potential suppliers, the market making process at FreeMarkets, for example, can have a powerfully favorable impact. |
SCIMA