haku: @journal_id 4482 / yhteensä: 46
viite: 12 / 46
| Tekijä: | Oliva, R. A. |
| Otsikko: | Business Web Nowhere to Hide |
| Lehti: | Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 44-47 |
| Asiasana: | MANAGEMENT INTERNET CUSTOMERS INFORMATION TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | Accelerating marketplace efficiencies create opportunities, challenges, and conundrums for business marketers. Experimental e-b2b models continue to unfold and then succeed or die with the speed of fruit fly life cycles. Many lessons and trends come into focus as this continues. One fundamental change taking shape is tile sharp increase in marketplace efficiency caused by the freer flow of information. More information than ever before is now available to sellers and buyers large and small, far and near. Marketers typically learn to navigate relatively inefficient markets in which customer search costs are high and a dominant market voice creates high competitive entry barriers. |
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