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| Tekijä: | Dewan, R. Jing, B. Seidmann, A. |
| Otsikko: | Product customization and price competition on the Internet |
| Lehti: | Management Science
2003 : AUG, VOL. 49:8, p. 1055-1070 |
| Asiasana: | Internet Price discrimination Product differentiation |
| Vapaa asiasana: | Customization |
| Kieli: | eng |
| Tiivistelmä: | The Internet provides new opportunities to offer customized products to customers, and customization also is more feasible, since the manufacturing technologies have improved. The authors develop a model of product customization and flexible pricing to incorporate the salient roles of Internet and flexible manufacturing technologies in reducing the costs of designing and producting tailored consumer goods. |
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