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| Tekijä: | Dumaine, B. |
| Otsikko: | How Polaroids flashed back. ( *POLAROID ) |
| Lehti: | Fortune
1987 : FEB 16, VOL. 115:4, p. 48-50 |
| Asiasana: | CORPORATE PLANNING PRODUCT DEVELOPMENT PHOTOGRAPHY |
| Kieli: | eng |
| Tiivistelmä: | How Polaroid regained its monopoly of the instant camera business, the success of Spectra, its new camera, the move towards an electronic camera and the role of Polaroid's new C.E.O. The upswing in sales of old camera lines and film. The commercial division's latest offering of FreezeFrame that transforms video into photographic prints, a high density floppy disk that holds more information, development of a disk drive and a graph of the return on common stockholders' equity. |
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