haku: @author Mintzberg, H. / yhteensä: 46
viite: 33 / 46
| Tekijä: | Mintzberg, H. |
| Otsikko: | The strategic concept 1 : the five p's for strategy. |
| Lehti: | California Management Review
1987 : FALL, VOL. 30:1, p. 11-24 |
| Asiasana: | STRATEGIC MANAGEMENT CORPORATE PLANNING |
| Kieli: | eng |
| Tiivistelmä: | The field of strategic management cannot afford to rely on a single definition of strategy. Instead an explicit recognition of multiple definitions can help practitioners and researchers alike. Accordingly five definitions of strategy is presented, and some of their relationships are considered. Strategy as plan (conception preceding action); strategy as ploy (a specific "maneuver" intended to outwit a competitor); strategy as pattern (consistency in behavior, whether or not intended); strategy as position (a means of locating an organization in its environment); strategy as perspective (an ingrained way of perceiving the world). |
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