haku: @author Mintzberg, H. / yhteensä: 46
viite: 32 / 46
| Tekijä: | Mintzberg, H. |
| Otsikko: | The strategic concept 2: another look at why organizations need strategies. |
| Lehti: | California Management Review
1987 : FALL, VOL. 30:1, p. 25-32 |
| Asiasana: | STRATEGIC MANAGEMENT CORPORATE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Some of the conventional reasons of why organizations really do need strategies are reviewed and commented: setting direction (but examples show that sometimes a good strategy can blind an organization to manage its day-to-day operations); focusing effort (but with the risk of being unable to change strategy when it is necessary); defining the organization (with a shorthand way to understand it and differentiate it from others, conveying the danger of oversimplification); providing consistency (to block out the unexpected, making strategy a force that resists change, not encourages it). The danger is in omitting change however necessary it would be. |
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