haku: @indexterm marketing literature / yhteensä: 46
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| Tekijä: | Turnbull, P. W. |
| Otsikko: | A review of portfolio planning models for industrial marketing and purchasing management. |
| Lehti: | European Journal of Marketing
1990 : VOL. 24:3, p. 7-22 |
| Asiasana: | INDUSTRIAL MARKETING STRATEGIC PLANNING PORTFOLIO MANAGEMENT MARKETING LITERATURE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA