haku: @indexterm marketing literature / yhteensä: 46
viite: 25 / 46
| Tekijä: | Sykes, W. |
| Otsikko: | Validity and reliability in qualitative market research: a review of the literature. |
| Lehti: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p.289-328 |
| Asiasana: | MARKET RESEARCH RELIABILITY MARKETING LITERATURE REVIEW |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA