haku: @indexterm Consumer attitudes / yhteensä: 469
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| Tekijä: | Wright, P. Kriewall, M. A. |
| Otsikko: | State-of-mind effects on the accuracy with which utility functions predict marketplace choice. |
| Lehti: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 277-293 |
| Asiasana: | UTILITY THEORY CONSUMER ATTITUDES EDUCATION MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
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