haku: @indexterm Consumer attitudes / yhteensä: 469
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| Tekijä: | Neslin, S. A. |
| Otsikko: | Linking product features to perceptions: self-stated versus statistically revealed importance weights. |
| Lehti: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 80-86 |
| Asiasana: | STATISTICAL METHODS CONSUMER ATTITUDES PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: |
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