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| Tekijä: | Holbrook, M. B. |
| Otsikko: | Integrating compositional and decompositional analyses to represent the intervening role of perceptions in evaluative judgements. |
| Lehti: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 13-28 |
| Asiasana: | CONSUMER ATTITUDES MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA