haku: @indexterm Consumer attitudes / yhteensä: 469
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Tekijä: | Holbrook, M. B. |
Otsikko: | Integrating compositional and decompositional analyses to represent the intervening role of perceptions in evaluative judgements. |
Lehti: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 13-28 |
Asiasana: | CONSUMER ATTITUDES MARKETING MODELS |
Kieli: | eng |
Tiivistelmä: |
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