haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 182 / 469
Tekijä: | Garg, R. K. |
Otsikko: | The influence of positive and negative wording and issue involvement on responses to Likert scales in marketing research. |
Lehti: | Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 235-246 |
Asiasana: | MARKET RESEARCH CONSUMER ATTITUDES MARKET SURVEYS |
Kieli: | eng |
Tiivistelmä: |
SCIMA