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Tekijä: | Rawlins schlinger, M. J. |
Otsikko: | Respondent characteristics that affect copy-test attitudes scales. |
Lehti: | Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 29-35 |
Asiasana: | TELEVISION ADVERTISING TEST MARKETING ADVERTISING RESEARCH CONSUMER ATTITUDES |
Kieli: | eng |
Tiivistelmä: |
SCIMA