haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 144 / 469
Tekijä: | Clarke, I. III Owens, M. Ford, J. B. |
Otsikko: | The harmonization of product country marking statutes - strategic implications for international marketers |
Lehti: | Journal of international marketing
1999 : VOL. 7:2, p. 81-92 |
Asiasana: | International marketing Marketing strategy Market conditions Consumer attitudes USA |
Kieli: | eng |
Tiivistelmä: | The country marketing displayed by a product repeatedly has been found to affect consumer product evaluations. This study provides a detailed examination of the "tests of transformation" statuses, which form the international basis for determination of country marketing. |
SCIMA