haku: @indexterm CONSUMER ATTITUDES / yhteensä: 469
viite: 138 / 469
| Tekijä: | Liao, Z. Cheung, M. T. |
| Otsikko: | Internet-based e-shopping and consumer attitudes: an empirical study |
| Lehti: | Information & Management
2001 : APR, VOL. 38:5, p. 299-306 |
| Asiasana: | CONSUMER ATTITUDES ELECTRONIC COMMERCE INTERNET |
| Kieli: | eng |
| Tiivistelmä: | This paper analyses consumer attitudes towards Internet-based e-shopping. It aims to provide a theoretically and empirically grounded initial reference position, against which later research can explore and interpret the effects of changes in variables representing consumer preferences and shifts in these preferences on the success or failure of B2B e-commerce over the Internet. |
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