haku: @indexterm CONSUMER ATTITUDES / yhteensä: 469
viite: 136 / 469
| Tekijä: | Sweeney, J. C. Soutar, G. N. |
| Otsikko: | Consumer perceived value: the development of a multiple item scale |
| Lehti: | Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 203-220 |
| Asiasana: | RETAILING CONSUMER BEHAVIOUR BUYING CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: | The present research project describes the development of a 19-item measure, PERVAL, that can be used to assess customers' perceptions of the value of a consumer durable good at a brand level. The measure was developed for use in a retail purchase situation to determine what consumption values drive purchase attitude and behaviour. |
SCIMA