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Tekijä:Zavestoski, s.
Otsikko:The social-psychological bases of anticonsumption attitudes
Lehti:Psychology & Marketing
2002 : FEB, VOL. 19:2, p. 149-165
Asiasana:CONSUMER ATTITUDES
CONSUMER BEHAVIOUR
PSYCHOLOGY
STRESS
Kieli:eng
Tiivistelmä:This article proposes that the increasing number of individuals voluntarily reducing their levels of consumption may be motivated by underlying social-psychological stress related to living in a consumer society. Of the three primary motivational bases of the self (esteem, efficacy, and authenticity), it is argued that only self-esteem and self-efficacy can be acquired through consumption.
SCIMA tietueen numero: 231211
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