haku: @indexterm CONSUMER ATTITUDES / yhteensä: 469
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| Tekijä: | Cox, D. Cox, A.D. |
| Otsikko: | Beyond first impressions: The effects of repeated exposure on consumer liking of visually complex and simple product designs |
| Lehti: | Journal of the Academy of Marketing Science
2002 : SPRING, VOL 30:2, p. 119-130 |
| Asiasana: | R&D Product design Consumer attitudes USA |
| Vapaa asiasana: | Aesthetics |
| Kieli: | eng |
| Tiivistelmä: | This article presents an experiment examining the effects of stimulus complexity on consumers' aesthetic preferences. The results suggest that preferences for visually complex product designs tend to increase with repeated exposure, while preferences for visually simple product designs tend to decrease with repeated exposure. In addition, the results suggest that perceived complexity partially mediates the exposure-preference relationship. Implications of these findings are also discussed. |
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